L E T 'E M L A U G H

Skechers have never been know as the cool shoe. They're the shoe you see most at the DMV or on the feet of your parents as they struggle to synch the soundbar up to the tv at Christmas. But what if Skechers embraced the image of too comfortable to care. There's nothing cooler than being completely comfortable in any situation.

Comfortable in any situation riffs:

A guy in Skechers in a crazy busy COSCO pushing his cart whistling and smiling as Black Friday style mayhem unfolds all around him. Close ups of his shoes stepping over fallen items and shoppers.

A woman calmly walking in a park drinking a coffee and ends up in the middle of an aggressive Rugby game. She catches the ball, stiff arms a defender and scores as she exits the end zone and tosses the ball back. Her face remains pleasantly stoic. She pauses, slips a shoe off her foot, empties out some debris and slips it right back on.

A man is at a team building type event for work. An enthusiastic counselor is asking for volunteers to walk across flaming hot coals. One person sits off to the side nursing scorched feet. Our guy, easily slips off his Skechers, walks smiling across the coals looks back and sees his shoes and then walks back to his Skechers and slides on in.

 S K E T C H E R S P R E S E N T S :

The Comedy Central Roast of Martha Stewart

This is a chance to show Skechers can take a joke by sponsoring a roast with their most iconic spokesperson: someone with a tough hide, a sensible spirit, and the ability to craft a festive shiv from whatever’s lying around the home—Martha Stewart.

COZY FLEXING

 Cozy is the new flex.