Keep 'em Off!

Off!

OOH, Direct Mail, In-Store, Digital, Film, Social

Off! doesn't kill mosquitos, it keeps them away as their mortality looms on the horizon.

Off! is so effective at keeping mosquitos away they're starting to miss you, and it's getting weird.

Direct Mail, In-Store

The mosquitos are desperate to reconnect with you like a thirsty ex. Suspicious cards with digital coupons will arrive in the mail and we'll slip them into "Missing You" sections of greeting card aisles. The in-store cards will contain a discount code and lead you to the section of the store where products are sold.

Why stop with cards? We will also produce guerilla style signs for grill sections of stores like Home Depot.

TV/ Social spot

SKEETERS GOING POSTAL

OPEN ON INT. GREETING CARD AISLE

A single card lifts up from a stack, hovers and moves off camera seemingly on its own. The camera begins tracking the card through the store and out the door.

CUT TO INTERIOR HOME OFFICE-SMALL DESK-DAY

Overhead shot of the card in it's envelope as a stamp hovers and affixes itself to the corner of the envelope. The envelope lifts off the desk and flies out the window.

CUT TO EXT. MAILBOX - DAY

Man opens mailbox. He pulls out the envelope, opens and reads it.

CUT TO INSERT SHOT OF THE CARD

It reads in shaky handwriting "MISSING YOU." Man scoffs.

CUT TO INT. KITCHEN- DAY

Man walks into kitchen and tosses mail on the counter.

"Honey! Can you order some more OFF! Backyard coils? The mosquitos are sending letters again!"

CUT TO: PRODUCT SHOT — OFF! Backyard Coils

Peaceful backyard background behind the product pack with coil burning on the table.

V.O.

OFF! Backyard coils repel mosquitos for 4 hours, ensuring your guests never become hosts.

Different louder tagline voice: Keep 'em Off!

Social

The mosquitos have taken to IG and Tiktok to comment on accounts featuring outdoor activities they missed out on. Off! will swoop in and clap back to flag the comments and offer the users a discount code and direct link to the online store.

YOU HAVE OPTIONS.

These are podcast advertising spots.

Blood Contract

Sick of slapping your own face and neck while trying to grab an afternoon hammock nap? You have options.

Option 1: On the first full moon of summer, invite a friend over to drain all of the blood from your body into five obsidian vessels. This will technically kill you, but only temporarily.

Next, your buddy will place the vessels on the five points of a pentagram you mowed into your grass prior to the bloodletting.

Then he will summon the demon Barbatos by screaming a passage from the Keys Of Solomon. The B-man takes the form of an archer on horseback so might be nice to have some carrots on standby.

A simple contract will be proffered. In exchange for your blood sacrifice and eternal servitude, Barbatos will bring you back to life and cast out all mosquitos from the area. Should he accept, you are well on your way to a pest free summer!

Or there's option 2: You can light a few OFF! Backyard refillable moquito coils, keep the blood inside your body and enjoy mosquito-free hammock hangs all summer long. Keep 'em Off!

The Dome

Are mosquitos keeping you from fulfilling your neighborhood grill master dreams? You've got options.

Option 1: You can lower a large ventilated glass dome over the entirety of your back yard. There will be some permitting involved, so make sure your dome is up to code.

You will then attach a high powered vacuum system to the top of the dome and extract the mosquitos.

Now, there will be bird deaths, so be prepared to lawyer up when the EPA and assorted Wildlife protection groups come a-calling. But don't let that ruin your bug free summer!

Or there's option 2: You can light a few OFF! Backyard refillable moquito coils, use some of the money you saved from not doming your yard to throw a summer kickoff party and enjoy mosquito free fun all season long. Keep 'em Off!

Barry

Is playing frisbee in the yard with your dog leading to sleepless nights of ankle scratching? You've got options.

Option 1: Spend a year gaining the trust of a bat. Let’s call him Barry. This will require an extraordinary amount of patience and several pounds of training bugs.

At first, you'll need to toss insects into the air to Barry. During this trust-building phase, you'll want to slap on some goggles. Bat guano can cause a pretty serious eye infection.

Over time, Barry will begin to associate your limb movements with food. Introduce a few distinct sounds, and before you know it, you’ve got a domesticated, mosquito munching mammal ready to protect your family and friends all summer long. If your family hasn't packed up and left of course (on account of all the bat stuff.)

Or there’s Option 2: Pre-treat your yard with OFF! Backyard Bug Control. It protects up to 16,000 square feet for as long as 8 weeks.

And Barry? He can just live his best bat life...while you live your best backyard life. Keep 'em Off!