T O M B S T O N E
OFF! is looking forward to backyard season and wants a fresh campaign to kick off the
summer. Mosquitos often die by human hand mid-meal, so in a way they end up dying
doing what that love. OFF! wants to keep mosquitos from landing on you altogether.
Introducing the Tombstone campaign. A darkly fun print series that includes a limited
product design release.
MISSING YOU
OFF! is looking forward to backyard season and wants a fresh campaign to kick off the
summer. This commercial idea starts with the premise that OFF! products are so good at keeping mosquitos away that they miss their host families. In fact, they begin to come up with human-like ways to insert themselves back into people's lives.
There is a video component as well as a campaign that sends actual greeting cards from fake mosquitos. The cards will contain a coupon for the product. There will also be a social component where mosquito bots will drop into DMs and comment on random user posts. Examples would be commenting on someone's camping trip. "Hey! Guess I missed the invite! lol Maybe next time?"
This commercial will follow a greeting card being mysteriously lifted from the store and follow it to a desk where it will eventually make it's way to a mailbox where the homeowner will realize it's been sent by a mosquito. The card reads "missing you." Homeowner yells to his wife it's time to reup on Off! backyard coils because "they're sending cards again honey!"
YOU HAVE OPTIONS.
These are podcast advertising spots.
Blood Contract
You have options for keeping the mosquitos at bay for this coming backyard season.
Option 1: On the first full moon of summer (traditionally called the Strawberry moon), have a friend help you drain all of the blood from your body into five obsidian vessels.
Now this part will technically kill you but only temporarily.
Next, your buddy will place the vessels on the five points of a pentagram you mowed into your grass prior to the bloodletting.
Your friend will then scream a passage from the Lemegeton summoning the demon Barbatos. He takes the form of an archer on horseback but sometimes he will arrive with a bit of an entourage, so have some refreshments standing by.
Barbatos specializes in two things: controlling nature and reanimation.
A simple contract will be proferred, detailiing that Barbatos will keep the mosquitos away and bring you back to life in exchange for your blood sacrifice and eternal servitude. Should he accept, you are well on your way to a pest free summer!
Or there's option 2: You can light a few OFF! Backyard refillable moquito coils, keep the blood inside your body and enjoy mosquito-free backyard fun all summer long.
The Dome
You have options for keeping the mosquitos at bay for this coming backyard season.
Option 1: You can lower a large ventilated glass dome over the entirety of your back yard. There will be some permitting involved, so make sure your dome is up to code.
You will then attach a high powered vacuum system to the top of the dome and extract the mosquitos.
The sun beating down on the glass is going to raise the temperature surprisingly fast so getting an industrial HVAC system calibrated and installed will be crucial to ensure the only thing getting cooked are your tasty burgers and not your family and friends.
Now, there will be bird deaths, so be prepared to lawyer up when the EPA and assorted Wildlife protection groups come a-calling. But don't let that ruin your bug free summer!
Or there's option 2: You can light a few OFF! Backyard refillable moquito coils, use some of the money you saved from not doming your yard to throw a summer kickoff party and enjoy mosquito free backyard fun all season long.
Barry
You have options for keeping the mosquitos at bay for this coming backyard season.
Option 1: Spend a year gaining the trust of a bat. Let’s call him Barry.This will require an extraordinary amount of patience—and an alarming number of training bugs.
At first, you'll need to toss insects into the air to satiate Barry. During this trust-building phase, protective goggles are recommended. Bat guano can cause a pretty serious infection.
Over time, Barry will begin to associate your limb movements with food. Introduce a few distinct sounds, and before you know it, you’ve got a domesticated, mosquito-munching mammal ready to protect your family and friends all summer long. If your family hasn't packed up and left of course (on account of all the bat stuff.)
Or there’s Option 2: Pre-treat your yard with OFF! Backyard Bug Control. It protects up to 16,000 square feet for as long as 8 weeks.
And Barry? He can just live his best bat life...while you live your best backyard life.