Sophistication Starts With a Shave.

Philips Norelco

Print, Digital, Film, Experiential, Guerilla, Collaboration, Product

Philips Norelco has made grooming faster and easier with the Precision 9000. Starting with the idea that a well-groomed face is a sophisticated face, this campaign imagines that if today’s grooming technology had been available to history’s barbarians, their pursuits might have been far less barbaric.

Film

This is a story board for a television spot. A Philips Norelco Prestige razor from the future saves a village from being pillaged by a horde of Vikings.

Time machine lab: scientist shaves, leaves in a rush, and his cat knocks razor into the machine.

The razor time warps next to a ship full of angry Vikings about to maraud a town.

The mood is chill after the Vikings discover how great they look after using the razor.

Villagers are freaking out as they arrive but the Vikings are politely coming ashore..

Montage of line dancing, drinking and the Vikings tipping 20 percent.

It's morning and the Vikings trade treasures for tailored garmets.

Farewell! Everyone laughs as a child takes down an old man with a sword he received as a gift.

Activation: From Barbarian to Bespoke: Met Gala Stunt

PHILIPS NORELCO X TOM FORD

Building on this campaign, a live activation will blend immersive theater and makeover spectacle, culminating in a guerrilla stunt to crash the year’s most sophisticated event: the Met Gala.

Following the buzz of the Met Gala Raid activation, the campaign culminates with the launch of a limited-edition Tom Ford x Philips Norelco razor and bespoke travel case, taking the story from spectacle to premium product.