SOTHEBY'S
I was driving back from a lake trip and saw this sign on the side of the road. So many scenarios started running through my head. Thought it would be really funny if neither the alleged dog killer or the accuser lived there anymore. And the one neighbor in the accused house was like "hey, could you please take it down now?" And the other person was just super lazy and kept not getting around to it. He's like "it's on my list man." Or if it was like a historical landmark and no one was allowed to touch it. Either way, it would be a good time to move. And you're probably going to need a pretty great realtor.
ZYRTEC
Zyrtec – “Butterfly Effect”
[EXT. RAINFOREST – DAY]
A man in hiking gear stands alone, surrounded by lush greenery. He suddenly sneezes—a powerful, misty explosion of pollen-filled air. A butterfly flutters off a leaf, startled.
MAN (whispers):“Oh no.”
[INT. AIRPLANE – DAY]
The man, now disheveled and sweaty, is buckled into his plane seat. He turns to the passenger next to him, wide-eyed and nervous.
MAN:“Have you heard of the butterfly effect? I think I may have altered the future yesterday.”
Seatmate gives him a wary side glance.
MAN (urgent, rambling):“I sneezed in the rainforest. A butterfly took off. Do you know what that means?!”
The seatmate calmly reaches into their backpack, pulls out a bottle of Zyrtec, and hands it over.
SEATMATE (dry):“Here. Take this. It’ll help with your allergies. Just… don’t talk anymore.”
Seatmate pops in earbuds, adjusts neck pillow and slides sleep mask over his eyes.
The man nods solemnly, pops a Zyrtec.
MAN (quietly):“…Okay. But I really think it might be too late… thank you.”
[VO] “Next time, travel with Zyrtec. Leave your allergies at home.”📦 Zyrtec – Allergy Relief You Can Trust
IMMODIUM
While it is a bummer to have to go back to work at the office, you don't want to have an actual horrific reason to leave early. Imodium works fast so you don't have to fear the next sneeze, cough or guffaw.
TROJAN
CALM
A script that could be broken down into shorter Tik Tok style ads.
INT. CAR – MORNING TRAFFIC – DAY
A guy in his 30s sits in bumper-to-bumper traffic, gripping the wheel. He’s just been cut off. He pumps his fist.
GUY: (smiling while yelling)OH FANTASTIC! YOU MADE IT OVER INTO A BETTER POSITION IN THIS LANE! YOU’RE PROBABLY VERY VALUED FOR CREATING EFFICIENCIES AT YOUR JOB!
His Calm app chimes softly from his phone mount.
Cut to a woman pulling into a parking spot someone else was clearly eyeing.
WOMAN (shouting out the window): YES QUEEN! CLAIM THAT SPACE! LOVE THAT CONFIDENCE FOR YOU! YOU’RE A PERSON WITH A COMPLICATED LIFE JOURNEY LEADING UP TO THIS MOMENT JUST LIKE ME!
Her Calm app chimes softly from her phone mount.
Another car honks for an aggressive length of time at an elderly woman slow to start at a green light.
OLDER WOMAN:THANKS FOR THE HONK! IT REMINDED ME I’M STILL ALIVE! STAY PASSIONATE OUT THERE, YOUNG MAN!
Camera slowly zooms to her phone and the Calm app home screen pops up. Honking fades into the sound of soothing rain from the Calm app. Camera zooms out to the driver back at home using the app and jumps to each driver using the app at home with headphones.
VO (soothing):What if we replaced rage with empathy? Calm can help. Download the free app and find your peace.
End on the Calm home screen with QR code leading to the app.